The Australian Small Business Blog

Friday, December 18, 2015

Ad of the Year 2015

by Dr Greg Chapman

Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of google views, here are the top three ads of 2015. 3. Try doing this on your website 2. Getting your attention but the number one advertising article, rated by views, is:

Tuesday, December 15, 2015

Google’s New Strategy: All our advertisers must be mediocre

by Dr. Greg Chapman

Have you produced great results for your customers? Perhaps you have saved them lots of money. Don’t tell Google. Perhaps you have made them lots of money. Don’t tell Google. Perhaps you solved a problem that no one else could. Don’t tell Google.

If you have produced extraordinary results for your clients, Google doesn’t want you to tell anyone about them. Google only wants to advertise mediocre businesses.

Thursday, December 03, 2015

Business Plans - Essential or Useless?

by Dr. Greg Chapman

Most the business plans I see read like novels, and if they were in libraries, they would be classified as science fiction. At some time, most business have prepared a business plan. Often at the early stages, and are filled with the optimism of the inexperienced, but once exposed to the reality of the market place, these plans regularly get forgotten on the shelf gathering dust.

General Truman once said “Planning is essential but plans are useless”. Perhaps this thought was prompted by a 19th century German Field Marshall von Moltke who said “No plan survives contact with the enemy.”

Wednesday, December 02, 2015

Get Your Free copy of the Small Business Best Seller

by Dr Greg Chapman, MBA

As the year draws to a close, I want to thank all readers of the Australian Small BusinessBlog, and by way of thanks, I am going to do something I have never done before. I want to offer you a free copy of my award winning, best selling small business book: “The Five Pillars of Guaranteed Business Success”. All I ask is that you cover the postage. You can request your own free copy at

This book has helped thousands of business owners, and I’m sure you will find it valuable too. (Note this is not the preview digital version, this is the complete hardcopy book, as you may have seen in bookstores, but only available until December 18th.

May Your Business Be – As You Plan It!

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.


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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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