by Dr Greg Chapman
Attracting customers is a never ending task for any business. You can’t ever rest on your laurels. Finding new people who might want to buy, introducing your business, and finally convincing them to give you a try, can be exhausting. With all that effort exploring the outer reaches of your marketplace, it’s easy to ignore what’s right under your nose, your existing customers.
It’s six times easier to sell to an existing customer than to find new ones. They already know and trust you.
Here are seven strategies you can use to increase sales to your existing customers