The Australian Small Business Blog

Tuesday, April 12, 2016

7 Steps to a Customer

by Dr Greg Chapman

Whether someone is walking past your store or discovers you online, there are seven steps that a person takes to become a customer. While it is not possible for a business to control all these steps, there is much they can do to smooth the journey.

1. Discovery

Before Discovery, a person will not know you exist, let alone what it is you do. They may not even be currently in the market for what you have to sell but still have the potential to be once they know more. So, before any sale, you have to be discovered. This means, a business has to make it easy to be discovered, even if the person is not yet ready to buy. What are you doing to make Discovery easier for potential customers?


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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1 comment :

Unknown said...

Thanks for this. It is very hard to get customers especially when you are new in the business. New business means a lot promotion and advertising activities but these 7 steps summed it all. Business men who are new to the business world must read this so that they will be acquainted with some basic steps toward a successful business venture.


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Dr. Greg Chapman is also the author of
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The Five Pillars of Guaranteed Business Success




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