The Australian Small Business Blog

Tuesday, May 24, 2016

Using the Five Profit Drivers to Double Your Business’ Profit

by Dr Greg Chapman

The Five Profit Drivers

Have you ever seen a business that has doubled their sales apparently overnight? Have you wondered what is the one thing they did to achieve that result? The chances are they did a number of things which when multiplied together gave the end result. In all likelihood, they understood and used the Power of Leverage.

Let’s see how that works. Consider this example.

Friday, May 20, 2016

Importance of Technology in my Business Coaching business

by Dr Greg Chapman

The following question was asked by an Australian Small Business Blog reader:

“How important is technology in your business and which is the most important for your success?”

Technology is important in any business, but it’s all too easy to get distracted by the latest bright shiny object that becomes available with suppliers insisting it’s essential for your business. As my business, Empower Business Solutions, is largely an online business with most enquiries generated in that environment with a mixed online/offline conversion, I am regularly tempted by the latest fads. However, I resist this by stepping back and thinking carefully about how the application might help my business, and researching how others are using it, running trials, and quickly dropping it if it doesn’t live up to promoters’ promises.

Tuesday, May 17, 2016

Ad of the Month – Proving Your Point

by Dr Greg Chapman

If you have a unique Point of Difference, sometimes you just have to take that extra step and prove it in as dramatic a way as you can. This is what this adverser did with it’s product.

Wednesday, May 11, 2016

Predicting Your Business' Future

by Dr Greg Chapman

Wouldn’t it be great to have a crystal ball so you can see what’s going to happen in your business in the next few quarters? If you did, you would know if you should hire that new employee you have been thinking about for some time. Perhaps you could finally decide on that expansion interstate or whether to invest in that expensive system that could increase your productivity by 50%.

But you don’t take these decisions because you don’t have a crystal ball, or your old one is just filled with smoke. More...

May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Monday, May 02, 2016

Before You hire a Salesperson……

by Dr Greg Chapman

Are your sales currently disappointing? Hire a salesperson. Want to increase your rate of growth? Hire a salesperson. Many times every problem seems to have a simple answer..... which is wrong! People think, just because they have hired a salesperson, that revenue and profits automatically increase. In reality, there is a hit to your bottom line with the new wage cost which may not be covered for a long time by new sales.

Like any business decision, you must look at the numbers. Hiring a salesperson before you are ready can cost you more than any benefit you might obtain setting your business back many months. This is not just about hiring the right person, which is of course important, but not even a sales superstar will work if the numbers are wrong.


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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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