by Dr Greg Chapman
If you have a unique Point of Difference, sometimes you just have to take that extra step and prove it in as dramatic a way as you can. This is what this adverser did with it’s product.
Pril is a German produced Dishwashing liquid, which claims that it is so concentrated, that you only need a single drop to wash a whole pile of dishes. Then competitors started to claim the same thing, so Pril when one step further and came up with sample 1 drop bottles to prove its point.What could you do to dramatically prove your Point of Difference?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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