The Australian Small Business Blog

Tuesday, June 21, 2016

Ad of the Month – Old is New Again

by Dr Greg Chapman

Even if you are a well known brand it’s important to stay top of mind. Mostly this is done through some form of advertising, however, social media now offers new opportunities for brand re-enforcement. In this ad, a very old idea is made new again.

This tongue in cheek video markets Ikea’s humble catalogue using all the jargon of new media and because it’s so clever, people will share it, as I have just done.

Is there something that you have been doing for a long time that could be made new again?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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