by Dr Greg Chapman
Several centuries ago inventors tried to build perpetual motion machines. The idea being, you just kick started it, and it would go on for ever and could potentially be a never ending source of energy. We now know that such machines are impossible, and they always run down due to the presence of friction. Perpetual motion machines would violate the 2nd Law of Thermodynamics, colloquially described as “Things fall apart”.
It doesn’t matter how clever the design of the machine is, external factors will cause the machine to slow down until it stops. However, once you start the machine, overcoming inertia, only a small amount of energy may keep it running.
The 2nd Law of Thermodynamics also applies to Marketing. You might have a strong flow of customers from referrals, but over time there are external influences such as the changes in the, competition, innovation, customer needs, the economy or other reasons, that create a source of friction that can cause that steady flow to dwindle to a trickle. More...
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
It doesn’t matter how clever the design of the machine is, external factors will cause the machine to slow down until it stops. However, once you start the machine, overcoming inertia, only a small amount of energy may keep it running.
The 2nd Law of Thermodynamics also applies to Marketing. You might have a strong flow of customers from referrals, but over time there are external influences such as the changes in the, competition, innovation, customer needs, the economy or other reasons, that create a source of friction that can cause that steady flow to dwindle to a trickle. More...
May You Business Be - As You Plan It!
Subscribe to this Blog for more Small Business news and tips.
Share this article:Can You create a Perpetual Motion Marketing Machine?
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted,but genuine contributions will be happily published.]
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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