How to use Guarantees to Boost Your Sales
by
Dr Greg Chapman
While all business are required by law to provide a guarantee that the goods supplied are as advertised, most miss the opportunity to use their guarantee as a point of difference that will boost their sales. In this podcast, Dr Greg Chapman explains how you can do just that.
May Your Business this Year be - As You Plan It.
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Dr Greg Chapman is the Director of
Empower Business Solutions and is Australia's Lea
ding
Advisor on Emerging Businesses and provides Coaching and Consulting advice
to Australian Small Business Owners in Marketing & Business Strategies
Planning & Systems. He is also the author of
The Five Pillars of Guaranteed Business Success
and
Price: How You Can Charge More Without Losing
Sales.
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