by Dr Greg Chapman
Advertising agencies crave attention. (Who would have thought it!) So they try to win awards. These awards assume that the entrants are real ads, and the ad must have been shown somewhere, but that bar is pretty low. So what if none of their paid ads really reveal their talents, constrained as they usually are by their clients’ demands? Then they create an ad showing off with a product which you can’t buy, and probably don’t want.
While even if this Miss-U-Matt was available, I would imagine it would appeal only to the most obsessive dog owners. But still we get to see what the agency could do for us if we were the suppliers of such a product. How could you show off what you do?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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