by Dr Greg Chapman
Surprisingly the cheap modern violins won out. (OK, not that cheap, at $30,000, but about 100 times cheaper than the average Stradivarius.) Do you think that this news will cause a crash in the price of the Stradivarius?
People are likely to pay more to hear a Stradivarius, and the violinists, likely to be paid more to play it. After all, only the very top tier violinists are allowed to play them.
When pricing your products and services, how can you position them so the features are not the focus of attention for the buyer, but that the higher value, and certainty of results is?
That is, how can you make your products and services reassuringly expensive?
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May Your Business Be – As You Plan It!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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