by Dr Greg Chapman
No doubt you have seen many negative ads from the US election campaigns. Mostly negative, because fear works in politics. Not so much in business. Slagging off your competition is viewed poorly in business, for two reasons. You mention your competition, and secondly, you miss an opportunity to say something positive about yourself, which make people ask the question, ok the competition is bad, but are you any better?
Here is an election ad that is not negative, and will even make you smile.
Gerald is someone more concerned about the issues than smearing his opponent. Perhaps as good a reason as anything to vote for him. What is the reason people should vote with their wallets for your products and services?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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