Marketing Moments – Maintain Your List

by Dr Greg Chapman

Possibly the most valuable asset for most businesses is their list, a database of people who have bought from them, or have shown interest in their products and services.

In this podcast I discuss the importance of a customer database to any business.

Benchmarking Franchisee Performance: Comparing Apples and Oranges

by Dr Greg Chapman

Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Marketing Moments – Be Easy to do Business With

by Dr Greg Chapman

Ever get frustrated contacting a business, being put on hold, leaving messages that are never returned and never getting an answer to your questions? I am sure your business isn’t like this, but how easy is it to do business with you?

In this podcast I discuss how these questions can create an advantage for you over your competitors.

Get Your Free copy of the Small Business Best Seller

by Dr Greg Chapman, MBA

For a short time only, if you would like a free copy of my award winning, best selling small business book: “The Five Pillars of Guaranteed Business Success”. All I ask is that you cover the postage. You can request your own free copy at

FivePillarsBusinessSuccess.com/blog-special-offer 

This book has helped thousands of business owners, and I’m sure you will find it valuable too. (Note this is not the preview digital version, this is the complete hardcopy book, as you may have seen in bookstores).



May Your Business Be – As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses, providing Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

I’m sorry, I have to double my prices

by Dr Greg Chapman

That’s what a friend of mine said just recently to all his clients. Would you be brave enough to do that? And was this truly an act of bravery on his behalf? This is his story.

My colleague, let’s call him John, had a bit of a health scare. Even he would agree he was starting to get a bit long in the tooth, but he was very active and as successful as ever, so he wasn’t expecting this.

He realised he couldn’t keep up the pace, but he didn’t really need to as the online part of his business was doing very well.

So John explained to all his clients his health situation, that he would need to reduce his work load, and consequently had to double his prices in the new year.

Ad of the Month – Brand Reinforcement

by Dr Greg Chapman

When a business has created a brand for their product, it needs to be constantly reinforced, especially if it is a key point of difference to its competitors. In this ad, a humorous if somewhat dark approach is taken to this well known brand and its essence.

Marketing Moments – The Power of Asking

by Dr Greg Chapman

In the world of business, there is never enough time, which is why this year I will post podcasts just 2-3 minutes long with a single, easy to implement, marketing idea, that I call a Marketing Moment.

The first topic is: The Power of Asking.
You know, in most cases before we get anything, we have to ask for it. Right from the time we're little, we get things by asking. But somewhere along the way, we lose the ability, or the want, to ask.

Award for The Australian Small Business Blog

The Australian Small Business Blog has just been notified that is been placed as one of the Top 100 Small Business Blogs Globally by Feedspot, the international RSS blog syndicator. Thanks guys for the recognition, and we hope we can be bigger and better in 2017.

Dr Greg Chapman

May Your Business this Year be - As You Plan It.

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Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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The Australian Small Business Blog

Breaking: Australian Small Business Blog in Top 100 Sites

The Australian Small Business Blog has been nominated by the Masters of International Business as one of the 100 Best Sites for International Business People. Thanks guys for the recognition.



Dr Greg Chapman

May Your Business this Year be - As You Plan It.

Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article:Breaking: Australian Small Business Blog in Top 100 Sites

Tweet

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page

The Australian Small Business Blog