by Dr Greg Chapman
Possibly the most valuable asset for most businesses is their list, a database of people who have bought from them, or have shown interest in their products and services.
In this podcast I discuss the importance of a customer database to any business.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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