by Dr Greg Chapman
Too often, advertisements, brochures, and other written materials produced to promote businesses conform to what I call; "name, rank, and serial number" advertising.
In this podcast I discuss the importance of a call to action.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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