The Best Marketing Advice You can get may be Free

by Dr Greg Chapman

For most businesses there is are 2-3 big players in their industry. These business are well known to people outside your sector. They have well defined niches which they dominate. They don't even know you exist, but you and your customers certainly know they do.

Buy from us because our competitors are lousy

by Dr Greg Chapman

Why should someone buy from you? Because you have great service? Everyone says they have great service. Have you ever heard one of your competitors say: “Buy from us, we’re lousy!”

Your competitor’s service may well be lousy, and yours may be a great quality, but just saying it’s so, while bad mouthing your competitor (never a good look to customers) is not going to convince anyone. So what should you do?


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.



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Ad of the Month – DIY

by Dr Greg Chapman

Rather than show ads by others, this month it’s an opportunity to Do It Yourself with this great template that You can use for your own ads. Using Formula #3 it is:


An Easy Guide to writing Headlines that are Guaranteed to Sell Your Business

Marketing Moments – Scripts- Words that Sell

by Dr Greg Chapman

How well do you and your team deal with your current and potential customers? Do you leave contact with your customers to chance, or do you have a set, uniform approach, especially when dealing with enquiries from those who haven't dealt with your company before? Using scripts is a low cost way to increase your sales.

In this podcast I discuss the most important reason how using scripts is a low cost way to increase your sales.