The Australian Small Business Blog

Tuesday, May 09, 2017

Ad of the Month – Point of Difference

by Dr Greg Chapman

In a world of cutting corners, slashing costs and instant gratification, it’s nice to know there are some businesses who insist on attention to detail and taking the time to do things properly. For this business they demonstrate this in a series of ads, just taking that attention to detail a little bit farther.

In another ad, Yorkshire Tea shows a job interview where the interviewer is Michael Parkinson and he starts an interview as he would on his famous talk show, just to show that everything at Yorkshire Tea is “done proper”. Can you use a bit of exaggeration to demonstrate your point of difference?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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