So your business is up against the big boys. How can you compete? They are better known, there are more of them everywhere and they have a bigger range. Can you turn that around to your advantage?
Aldi has turned around their smaller offering into an advantage for their customers. I’m not really sure that this works, but certainly they get points for trying. How can you turn a disadvantage into an advantage for your business?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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