The basic formula for advertising, demonstrate a problem, reveal your solution, and show how it solves the problem. What if the problem causes them to laugh at you? Does it make it more pressing for you to find a solution if only to stop them laughing at you? That’s the formula in this ad.
Having had difficulties parking trailers in the past (remember to turn the steering wheel in the opposite way you would normally) I empathise. Fortunately there were no horses about. How can you use this formula in your advertising?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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