Businesses love to associate themselves with winners. The implication being, that if you buy our stuff, you can be a winner too. So Nike did an ad with one of the world’s greatest winners, Roger Federer, after his most recent Wimbledon win, where he took no prisoners.
Now maybe you can’t afford Roger Federer, but what can you do for your brand that makes your customers winners?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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