Ever been to a fancy restaurant, where the staff are dressed in black and white? There are pure white linen table cloths on the table, silver cutlery and crystal wine glasses. The décor is sumptuous and all the customers are dressed in their finest.
As the waiter formally greets you at the table, and hands you the parchment menu, you open it with trepidation, and your eyes fall on the price list and you feel your wallet tremble. As you gaze down the list, each dish looks as if it had been described by an English Literature professor, but highlighted above all the others is their signature dish, their most expensive dish, and there is a quick intake of your breath as you mentally decide which of your children you will need to sell to pay for this meal.
More...
Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.
Share this article: How Anchored are Your Prices?
Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]
Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
Promote Your Business on our Facebook Fan Page
No comments :
Post a comment