The Australian Small Business Blog

Wednesday, October 25, 2017

Five Steps to Grow Your Business

by Dr Greg Chapman

Whether you are responding to an external opportunity such as new customers or grappling with internal pressures, you can grow your business successfully. By building key foundations, it is possible to continually increase your profits for several years. Whilst good general management can produce organic, steady business growth, you will need to update and refresh your business with these five foundational steps in mind to see quantum leaps that are sustainable.

1. Have a vision and work towards it

Understanding where your business is and where you want it to be is the first step in planning.

Make sure your plan:
- is simple (even if it's just one page)
- is not just ‘in your head’ or ‘in your bottom drawer’
- has any vision you choose but it must have one
- includes goals and steps to be taken to reach those goals
- aligns your business with family and lifestyle aspirations
- has mitigation strategies to cope with change - both in good and bad times.
Whether you prepare it yourself or use a business professional for an objective outside view, remember the thinking that goes into a plan is as important than the document itself.

Tuesday, October 24, 2017

How to Use Your Guarantee to Increase Your Sales

Why do people buy? There have been many studies that have been undertaken on this most important topic for any business. Too many people think price is the major reason people will buy from them.

Here are the results of one survey, which replicates the results of many before it on why people buy. It may surprise you to know that Price is only the fifth most important reason people choose to buy.

Here are the top 5 reasons people buy:

5. Price
4. Selection or range of offers
3. The level of service provided
2. Quality of the product or service you provide
The number one reason that a buyer will chose you over someone else is:

Thursday, October 19, 2017

How much should you pay for your brand?

by Dr. Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.

Monday, October 16, 2017

Ad of the Month – Trying too hard to be different?

by Dr Greg Chapman

This month’s Ad of the Month is not really an ad, or is it? You go to the trouble and expense of having a massive product launch. You invite all the influencers to be there to promote your product, and during the presentation, there is a fail of its major feature. Well that’s what happened to Apple. What happens next?

Thursday, October 12, 2017

Are Timewasters wasting your time and costing you money?

by Dr Greg Chapman

In too many small businesses, owners work longer hours, often taking home less pay than their employees. They are in fact the last to be paid.

In any business we see them, the timewasters. Of course you can never be sure which enquiry is a waste of your time, and which could be a buried gold nugget. And of course, you don’t want to be rude, because even timewasters may seek to damage your reputation if not handled the right way.

I recently had such a situation, with a surprising result.

Tuesday, October 10, 2017

Best Small Business Blogs in Australia 2017

by Dr Greg Chapman

As we approach the tail end of the year, the Australian SME Blog Awards for 2017 have announced the Top 10 Blogs for Small Business in Australia , with the Australian Small Business Blog ranked #1. Congratulations to all the other worthy finalists. Make sure you also put them into your favourites.

As always, let me know your feedback, what you liked, and what could be improved.

May You Business Be - As You Plan It!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Wednesday, October 04, 2017

Getting Started in Business

by Dr Greg Chapman

It’s always daunting for anyone starting their first business. Making the transition from working for someone else, where things just seem to happen. The customers appear, and you serve them. Surely it can’t be that difficult. However, within a few days on your own in the big wide world, it doesn’t appear at all easy, and hardest of all is knowing where to start.


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Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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