The Australian Small Business Blog

Monday, October 16, 2017

Ad of the Month – Trying too hard to be different?

by Dr Greg Chapman

This month’s Ad of the Month is not really an ad, or is it? You go to the trouble and expense of having a massive product launch. You invite all the influencers to be there to promote your product, and during the presentation, there is a fail of its major feature. Well that’s what happened to Apple. What happens next?

Well I’m not sure that any poop is a pleasure to scoop and it’s never revealed in what way it is more pleasurable. The odour, ease of scooping, less mess? We don’t know. Are they just trying too hard? You POD proof needs to be objective in some way, but I don’t think Poopsie meets that standard. Perhaps their real POD is just having an ad that is very different from any of its competitors, and thus memorable. Do you think this strategy works for them or could work for you?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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