There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.
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Answers here along with some interesting background on each.
Personally, I think small businesses pay too much for branding, especially in the B2B sector. Retail branding, however is a different matter as the purchase tends to be far more emotional. I am sure that this will be a controversial view amongst branding specialists who can debate the points in the comments section below.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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