by Dr Greg Chapman
"Upselling", or the "add-on sale", is an opportunity open to every business, yet most business owners and their staff don't ask for the extra purchase.
Fact is, once the customer has made the decision to buy from you, they have entered into a relationship of trust. And once the initial buying decision, or trust in you, is made, then they will more readily say yes to an additional offer. So why not make it?
In this podcast I reveal how to get that extra dollar more for zero cost.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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