The Australian Small Business Blog

Thursday, December 14, 2017

2017 Small Business Articles of the Year

by Dr Greg Chapman

With 75 posts this year on the Australian Small Business Blog, it is now time to reveal the top post as ranked by Google for page views.

3. The Mathematics of Profit

In this article discover how a tiny bit of math can be used to reveal the right Profit Strategy for Your business.

2. Business Owners – It’s Always Your Fault

It’s all too easy for business owners to point the finger of blame towards others, but perhaps the real culprit is staring back at them from a mirror.

But the number one business article, rated by views, is:

Tuesday, December 12, 2017

2017 Ad of the Year

by Dr Greg Chapman

Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2016.

3. DIY This was actually a template that shows you step-by-step, how to write a great add headline.

2. Values This ad was for fans of a product which is the constant target of criticism by people who know what’s best for you. but the number one Ad of the Year article, rated by views is:

Thursday, December 07, 2017

Benchmarking Franchisee Performance: Comparing Apples and Oranges

by Dr Greg Chapman

Even though comparing the performance of your franchisees can be a minefield, it is still best practice to do so. How else do you know which franchisees are leading the way, and which need further support? What better way to discover the new ideas that have proved to work and should be spread across the whole franchise?

However, comparisons between franchisees can be like comparing apples with oranges.

Tuesday, December 05, 2017

Microsoft Scam Alert

by Dr Greg Chapman

Recently I was contacted by a business claiming to be ‘Microsoft Authorised’ regarding a malware notification they had received from my computer network. The sophistication of the approach was quite convincing, but there were warning signs that I will expose here to protect others who may be contacted by this group.

The person ‘Mark’ claimed to be a Microsoft certified technician tasked with contacting users whose systems had sent automatic notification of their vulnerabilities. The purpose of the call was to show me how I could remove this dangerous malware which would infect all other computers on the network.


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Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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