How much should you pay for your brand?

by Dr. Greg Chapman

There is much hype talk about branding, but how much should you pay for your brand development. Below is a list of nine well known brands. See if you can guess the most expensive and the cheapest.

Ad of the Month – Too Much?

by Dr Greg Chapman

Advertisers are in a constant battle to stay above the noise, but sometimes it appears that they might have crossed a line of taste. This campaign was a print ad in an upmarket Swedish women’s magazine, inviting women to pee on the ad. The paper had been infused with the same type of chemical used in pregnancy tests.

What should I do now?

You have caught a buyer’s eye. Perhaps it was your expensive ad in a magazine, or even an ad online that has cost you nothing (till someone clicks on it), or got them to your website or store, what do you want them to do next? Buy?

Of course, but if they don’t know you yet, and you shout “Buy Now” you will just as likely lose the buyer as they run out the door or click away. So the customer may take some time to look around to see if they are in the right place.
There is a moment of uncertainty. It may be the right place, but the range of options may just be too overwhelming, so just at the time they are asking themselves “What should I do now?” - tell them.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Set Your Business Goals for 2018 with this Free Tool

by Dr Greg Chapman

Now is the time everyone is thinking about their business in 2018 and coming up with New Year Resolutions. One study (Gail Matthews-Harvard) shows there are 3 specific activities that make it 67% more likely that you will achieve your goals: