by Dr Greg Chapman
One of the most overlooked strategies for increasing sales is the package deal - and yet any business can do it to instantly add to their turnover and profitability.
Package deals are different from upselling in that, when upselling you or your team member offers the extra product to the customer after the initial purchase decision, a package deal already has a number of products combined. The customer then has the option upfront without the need to be asked if they'd like to make the additional purchase.
In this podcast, I reveal how you can use packaging to increase your sales.