by Dr Greg Chapman
Why should someone buy from you? Because you have great service? Everyone says they have great service. Have you ever heard one of your competitors say: “Buy from us, we’re lousy!”
Your competitor’s service may well be lousy, and yours may be a great quality, but just saying it’s so, while bad mouthing your competitor (never a good look to customers) is not going to convince anyone. So what should you do?
May You Business Be - As You Plan It!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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