Typically the ads we look at here are pretty slickly done, with high production values, and professional performances. A lot more fun are ads for local businesses that are so bad, they are good.
Because they are local, we tend to give them a free pass, because we understand they don’t have a lot of funds, but this one was shown on the Super Bowl! It contains a fairly wooden performance from a local sports star and a second-rate Trump impersonator, but it was fun, and it made you want to watch it to the end to see what happens. The ad was also very topical, and I think does a much better job than many of the late night tv shows because they put the politics before the comedy.
Can you use your local ad ‘free pass’ to do something a little corny and get attention to your business?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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