So you had a big promotion coinciding with an event day, such as Valentines day, which didn’t go as well as it was planned. This CEO admits he was disappointed with the outcome and is prepared to give his customers a second chance to redeem themselves.
Using self-deprecating humour in a blatant promotion in a very low key, almost flat way, like a teacher disappointed in student behavior, gets attention because of its low key nature. Not every ad needs to be loud. I especially liked the reference to one of our less popular city destinations.
What can you do to re-energise one of your less successful campaigns?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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