by Dr Greg Chapman
The 80/20 rule appears to be ubiquitous. That's the rule that says 80% of the result comes from 20% of your effort. You will also find that 80% of your new business will come from 20% of your marketing effort. The key is to measure what you are doing with your marketing so that you can then identify that 20%. In this podcast I discuss how you can use the 80-20 Rule to get the most out of your marketing budget.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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