by Dr Greg Chapman
Few companies get the most they can from their sales potential with their current customer base, yet most are preoccupied with getting new customers. This happens because there isn't any allowance in their marketing program to keep current and prospective customers well informed. Customers need to have a constant stream of information about the products and services you provide. Otherwise they will assume that you cannot fulfill their needs and will look for other businesses that can.
In this podcast I discuss promoting your less well known services to your existing customers.