by Dr Greg Chapman
Before Discovery, a person will not know you exist, let alone what it is you do. They may not even be currently in the market for what you have to sell but still have the potential to be once they know more. So, before any sale, you have to be discovered. This means, a business has to make it easy to be discovered, even if the person is not yet ready to buy. What are you doing to make Discovery easier for potential customers?
May You Business Be - As You Plan It!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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