by Dr Greg Chapman
When you have time, you check the bottom line and notice that while turnover is good, profit is tightening. You look at your costs and think, if I’m busy, do I need to spend as much time and money on marketing? To be honest, its more the time than the money because you don’t really spend much on marketing.
So, you wind back your marketing to spend more time with your customers, a good thing. A better service, more customers. But more customers doesn’t mean better customers. It might instead mean smaller margin customers. More price sensitive customers. It might mean more needy customers.
May You Business Be - As You Plan It!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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