Innovation is a great way of creating a point of difference. But what if you are producing a product that that is pretty standard, and perhaps not even your best customers want you to change? Why change the box it comes in!
This pizza restaurant has released this new packaging for Father’s Day, which is sure to win them some new fans just from its sheer novelty. I particularly liked the way they revealed the innovation, teasing you to watch to the end.
Unfortunately it doesn’t come with a deodoriser to get the pizza smell out of your bed. A new innovation opportunity perhaps? What can you do to innovate something about your product or service that will get people talking and get you noticed?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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