The Australian Small Business Blog

Monday, September 03, 2018

Ad of the Month – Another Winner UPDATED

by Dr Greg Chapman

About a year ago I posted an Ad of the Month - Winner . It was about an advertiser associating itself with a winner with the implication that if you bought their product, you would be one too. The ad in question was with Roger Federer. This time, the ad is with Serena Williams. What a contrast.

The contrast is really the difference between men and women’s tennis. One is pure aggression, and the other is more inspirational, although the power is there for both. Nike recognises both men and women buy its shoes.

What are you doing to appeal to your different market segments?

UPDATED: This post was written before Serena's explosion at the US Open. In these times of continuous outrage,  it's hard to know whether this has helped or hurt Nike. One hint is that they haven't taken down this ad. Or it could just be that it remains out of fear that reaction from taking it down would be worse? Who knows?

May Your Business this Year be - As You Plan It.

Subscribe to this Blog to be notified about more Small Business news and tips as soon as they are posted.

Share this article: Ad of the Month – Innovation

Over to You. What do You Think? Post Your Comments Below. [Note to those seeking a free ride on our google ranking, blog spam will be deleted, but genuine contributions will be happily approved.]

Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

Promote Your Business on our Facebook Fan Page


No comments :


Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




Goggle Plus

Atom Feed