by Dr Greg Chapman
As a business grows, owners are always concerned about how they will know it is the right time to bring in a new employee.
There is a temptation for the owner to do things they could pay someone else to do for as long as possible as they are trying to save money. So how do you know when to bring additional staff into the business, even on a part time basis?
One reason owners hesitate to increase their staff numbers is that they are unsure if it will be sustainable. That is, they may not be able to continue to afford to pay the additional person due to variations in their sales. What if the current busy period ends?
If the owner fears that their current sales may not last, or they just don’t feel in control, they must make the building of marketing systems and the development of their sales pipeline a priority.
With a well performing marketing system and an effective sales pipeline, the owner will know where their next sales will come from and will be able to hire with confidence. For owners in this situation, they can hire with confidence.