Every once in a while it’s worth while to go back to the basics for an advertiser. They have established a brand, and everyone is used to and expects ads for the products they know and like, but it’s also a good thing to go behind the product.
Now McDonalds is not known for being organic or as a provider of health foods, but they do come from nature originally, no matter how much they are processed later. This ad is not designed to convince the sceptics, but perhaps to assuage any guilt feelings or waverers that it’s ok for them to continue to consume. What can you do remind your customers about the basics of your products, and why they should still buy?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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