by Dr Greg Chapman
Definition: Marketing (noun): Finding and Attracting people who want to buy what you have to sell for the price you want to charge. Marketing is not a single event, it’s a sequence. The first step is the Finding and Attracting, but there is a qualifier. The right kind of people.
So firstly, do you have lots of enquiries? No? Then getting more might be your priority. Yes? But are they difficult to convert to sales? If so, this could be either due to them not being the right kind of enquiries, or it could be that you aren’t handling them well. If they are the wrong kind of enquiries, it means that you are wasting a lot of your marketing time and money on attracting unqualified people. More...
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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