by Dr Greg Chapman
Each month over the past year, the Australian Small Business Blog has presented ads or items about advertising which illustrated specific strategies that are critical for success. Now, as voted by the number of views as recorded by Google, here are the top three ads of 2018.
3. Local Ads When you have a local business, and there are far fewer people you are likely to offend if you mock well known people.
2. Innovation If you have a product which is basically the same as your competitors, perhaps you can change the packaging to create a point of difference.
1. Another winner Getting someone well known to endorse your products can be great but has its risks.
What was your own Ad of the Year?
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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