The Australian Small Business Blog

Wednesday, December 05, 2018

Ad of the Month – Deceit?

by Dr Greg Chapman

This month rather than an ad, I am going to lift the veil on how they are made. Obviously you want to show off your product in the best way possible, so here are some tricks people use in food advertising to enhance the appearance of their products.

Do you think this is ethical? These tricks don’t detract from taste, just presentation. What do you do to make your products look great?

May Your Business this Year be - As You Plan It.

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Lea ding Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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