The Almost Magic Circle of Price

by Dr Greg Chapman

There are laws of nature we all learnt about at school. Newton's laws of physics the laws of thermodynamics and Boyle's laws in chemistry, plus too many others to remember. But there are laws in marketing as well, and here I am referring to the almost magical Circle of Price.

Someone certainly deserves a Nobel Prize for this one.

Are You Using Scripts - Words that Sell

by Dr Greg Chapman

A sales pipeline can have many steps, and the secret is to optimise each one. So let’s look at a single step.

How well do you and your team deal with your current and potential customers? Do you leave contact with your customers to chance, or do you have a set, uniform approach, especially when dealing with enquiries from those who haven't dealt with your company before? More...

Top 10 Australian Small Business Blogs Award

by Dr Greg Chapman

The Australian Small Business Blog has already been recognised as one of the top 100 small business blogs globally (see the award to the right) but it has now also been awarded as one of the top 10 Australian small business blogs as well.

Thanks guys for the recognition. You can check out the other 9 blogs here, also great reads (not least because some have published my works as well!)

Marketing Moments - How to Give It Away to Get It Back!

by Dr Greg Chapman

One of the most powerful marketing tools you have at your disposal is the use of the knowledge that you already possess. Yet how you use that knowledge as a strategy to grow your business is often overlooked. In this podcast I discuss how to leverage this knowledge to position you as the authority in your marketplace.

Ad of the Month – When Points of Difference don’t matter

by Dr Greg Chapman

You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own. That’s what these very slick French ads did.

How does Your Business Compare? – Free Performance Benchmarking

by Dr Greg Chapman

While owners work away in their business every day, they would love to know how they are doing compared with their competitors. Wouldn’t it be nice if they let them have a peak at their books, but that ain’t gonna happen!

But what if someone had compiled the data of ALL your competitors which would allow you to see how you rank? A database of every competitor in the country! Wouldn’t you like to get your hands on that?

Well you can, and best of all, it’s free! So who has this data, and why are these being so generous with it? To answer the second question first. You have already paid for this data, that’s why it’s free! So who is this benefactor? The Australian Taxation Department.