The Australian Small Business Blog

Wednesday, January 23, 2019

Ad of the Month – When Points of Difference don’t matter


by Dr Greg Chapman


You have a service might not be that different from others, so what do you do? Perhaps make a comparison with what life would be like without any of these services, and then highlighting your own. That’s what these very slick French ads did.




Is their service better than their competitors? I don’t know, but it certainly looks convenient if I haven’t already signed up to a similar service. This sector is not yet mature, so there are a lot of uncommitted potential customers out there. It’s a bit of a land rush, so the key is attracting attention, not points of difference, essential in a more mature market.

Are you able to identify an immature market where you can present your services?

May Your Business Be –As You Plan it!


https://empowerbusinesscoaching.com.au/empower-consultation-programs-form


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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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Dr. Greg Chapman is also the author of
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