by Dr Greg Chapman
Every business would like to be able to increase their prices. How much would you like to increase yours – perhaps by 15% or 25%? How about increasing them by 100% or even 1000%? To achieve massive increases, you need to think differently.
Consider the example below of a fairly basic product, the humble shower head. Let’s play a guessing game on the price of these showerheads. Which do you think is the cheapest?