Pricing Strategy - Creating Massive Price Increases

by Dr Greg Chapman

Every business would like to be able to increase their prices. How much would you like to increase yours – perhaps by 15% or 25%? How about increasing them by 100% or even 1000%? To achieve massive increases, you need to think differently.

Consider the example below of a fairly basic product, the humble shower head. Let’s play a guessing game on the price of these showerheads. Which do you think is the cheapest?

Ad of Month – Be interesting

by Dr Greg Chapman

Today advertising is all about holding the attention with the viewer who is just one click away from changing the channel or following another link, leaving your message unheard.

In this ad, rather than asking questions to build desire such as “Do your clothes make you look old and boring, etc… well look at our exciting new fashion range”, it tells a story about a situation with which we are all familiar. How will this mother deal with it? Does it have a happy ending? What are they advertising?

The Almost Magic Circle of Price

by Dr Greg Chapman

There are laws of nature we all learnt about at school. Newton's laws of physics the laws of thermodynamics and Boyle's laws in chemistry, plus too many others to remember. But there are laws in marketing as well, and here I am referring to the almost magical Circle of Price.

Someone certainly deserves a Nobel Prize for this one.

Are You Using Scripts - Words that Sell

by Dr Greg Chapman

A sales pipeline can have many steps, and the secret is to optimise each one. So let’s look at a single step.

How well do you and your team deal with your current and potential customers? Do you leave contact with your customers to chance, or do you have a set, uniform approach, especially when dealing with enquiries from those who haven't dealt with your company before? More...

Top 10 Australian Small Business Blogs Award

by Dr Greg Chapman

The Australian Small Business Blog has already been recognised as one of the top 100 small business blogs globally (see the award to the right) but it has now also been awarded as one of the top 10 Australian small business blogs as well.

Thanks guys for the recognition. You can check out the other 9 blogs here, also great reads (not least because some have published my works as well!)