by Dr Greg Chapman
There are laws of nature we all learnt about at school. Newton's laws of physics the laws of thermodynamics and Boyle's laws in chemistry, plus too many others to remember. But there are laws in marketing as well, and here I am referring to the almost magical Circle of Price.
Someone certainly deserves a Nobel Prize for this one.
So here is the Circle of Price:
1. The more you charge, the more you are respected
2. The more you are respected, the more your clients comply with your recommendations
3. The more they comply, the better the results they get
4. The more results they get, the more clients you get
5. The more clients you get, the more you charge
It is truly a thing of beauty.
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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