by Dr Greg Chapman
If your product is an input where the final outcome is multiple steps away, your contribution to the ultimate benefit could be lost to potential buyers.
In this ad, we start from the outcome and work backwards to the advertiser’s input, making clear how they contributed to the ultimate benefit.
Is your product or service just one of a number of inputs that could be lost to the ultimate consumer? Could you reverse engineer the process so that both the buyer and the consumer understand your connection to the final benefit?
What are you doing to be expose your connection to the ultimate benefit of your product or service?
May Your Business Be –As You Plan it!
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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