by Dr Greg Chapman
It’s easy to predict the future. We do it all the time. When you go for a bank loan, they look at your credit history. If you go for a job, they look at your work history.
We predict the future by looking at the past and based on the assumption, a leopard doesn’t change its spots, we will generally be right.
We are creatures of habit. We travel to work the same way each day and do our weekly shopping at the same supermarket. Why? It’s because we have finished experimenting, and we are comfortable with the outcomes we currently get.
However, results do vary. Sometimes there is a traffic jam on our favourite route, or the supermarket is out of our favourite dessert, but we still stick with the tried and true. More...
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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.
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