by Dr Greg Chapman
For most businesses there is a giant in their industry. A business who is a household name. They dominate your sector, although they are not pursuing your customers because they are the big end of town.
They don’t even know you exist. And you ignore them because their clients are not yours.
Lets say you have a motor mechanics business with half a dozen staff. You don’t see yourself in competition with the BMW service department in the next suburb. Your competition is a guy about the same size as you a few blocks away. So what you do, is check out what he is doing.
But, if you were able to get a million dollars of marketing advice, do you think you could blow him away? You can’t afford the fees? What if you could get that advice for nothing? More...