The Australian Small Business Blog

Thursday, July 18, 2019

Let Others Tell Your Small Business Story

by Dr Greg Chapman

We’ve all heard the saying “A picture tells a thousand words”. Well, a simple twist on that could be “A third party testimonial tells more about you than you could ever say about yourself – and with more credibility!”

Testimonials from satisfied clients must be an integral part of your sales kit. They present an independent view from a third party, and in many cases, can be the difference between getting the business or not.

If you currently have a conversion rate of two sales for every ten presentations, and a testimonial increases that to three sales for every ten presentations, then you’ve just increased your business by 50% – and yet most sales presentations don’t have this simple, yet powerful, tool included.  More...

Thursday, July 11, 2019

Has Search Engine Optimisation become a Scam?

by Dr Greg Chapman

If you have a website, you will no doubt be contacted daily by someone who will promise they will put you at the top of Google with their Search Engine Optimisation services. In fact if I don’t receive several offers a day, I think my email must have stopped working! But does SEO still work?

Because it wants to make more money, Google has decided to make it harder for your website to get a free ride in the organic search listings when you are trying to attract new business, to make you spend your money on Adwords. (Fancy a business wanting to reduce freeloaders and make more money!) So Google has increased the number of ads it puts on a page and made them a little more difficult to distinguish from organic searches while cracking down on some SEO techniques that used to work.

Tuesday, July 09, 2019

Ad of the Month – Annoyances

by Dr Greg Chapman

There are stereotypes in every sector that really annoy people in their marketplace. For tradies, it’s not turning up on time, for telco’s it’s their call centre ‘customer service’ and for used car dealers it’s high pressure salespeople. Some of these stereotypes may be unfair to the majority of businesses in the sector, but it also creates an opportunity.

One ‘popular’ sector everyone likes to bash is the banks. Even though this is a US ad, it seems the proliferation of fees with banks is universal.

Tuesday, July 02, 2019

BREAKING: Top 100 Small Business Blog Global Awards 2019

by Dr Greg Chapman

The Australian Small Business Blog has been voted once again as one of the Global Top 100 Small Business Blogs, for 2019 by Feedspot, the international blog aggregator.

Thanks guys for the recognition.

Dr Greg Chapman

Share this article: BREAKING: Top 100 Small Business Blog Global Awards 2019



Awarded Top 100 Small Business Blog

Award from Feedspot, the international RSS blog syndicator.

Featured Book

Dr. Greg Chapman is also the author of
The 5 Pillars of Guaranteed Business Success

The Five Pillars of Guaranteed Business Success




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