The Australian Small Business Blog

Monday, August 05, 2019

Ad of the Month – Over the Top

by Dr Greg Chapman

We often hear that less is more, but done correctly, more can be even MORE! There is no subtlety in this ad, with a well known star, Sean Bean, better known for storming the ramparts, who has somehow been seconded to the human resources department to train new recruits.

The theme here is that this company’s commitment to doing things the right way WILL NOT BE COMPROMISED.

Part of the branding of Yorkshire Tea is the stereotype of the no nonsense Yorkshire people who don’t like fluff, who just want things done right. Sean Bean plays into this stereotype beautifully, if somewhat threateningly.

Is there a stereotype that could work for your business to reinforce your brand?

May Your Business Be –As You Plan it!

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Dr Greg Chapman is the Director of Empower Business Solutions and is Australia's Leading Advisor on Emerging Businesses and provides Coaching and Consulting advice to Australian Small Business Owners in Marketing & Business Strategies Planning & Systems. He is also the author of The Five Pillars of Guaranteed Business Success and Price: How You Can Charge More Without Losing Sales.

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